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Melbourne 2006 Workforce Uniform unveiled

26 Oct 05 03:57
M2006 Logo26 October 2005

The Workforce Uniform, designed to showcase the pride, passion and unity that will forever be associated with the Melbourne 2006 Commonwealth Games, was unveiled today at the Melbourne Sports and Aquatic Centre.

According to Commonwealth Games Gold Medalist and Volunteer Program Patron, Raelene Boyle, Melbourne will be a sea of blue during the Games.

“The unveiling of uniforms for sporting events like this is always very significant. It symbolises athletes, volunteers and the workforce are all part of the one team,” Boyle said.

The uniform, designed by the Yakka Group’s corporate apparel specialist Dowd Corporation, is made up of 233,000 individual items ranging from bucket hats to ponchos. It will be worn by at least 15,000 Volunteers, Technical Officials and Medal Bearers during Games time.

Victorian Premier, Steve Bracks said Melbourne 2006 had stuck to their commitment of keeping Australian content levels as high as possible.

“We are thrilled a minimum of 75% of the total value of the Workforce Uniform contract is from Australian sources,” Mr Bracks said.

“The volunteers will look the part as they guide spectators, provide event information and assist us to stage the biggest event in Victoria’s history.”

John Bergin, Managing Director of Yakka said, “The Workforce Uniform will create a strong and striking public image for the Games to local and interstate visitors around Melbourne and Victoria, at Games venues and around the globe.”

“We believe linking the 'Hard Yakka' brand with the Games Workforce Uniforms provides a perfect match to the ideals of Australians putting in the ‘hard yakka’ to make the Melbourne 2006 Commonwealth Games a truly memorable event,” Mr Bergin said.

Federal Minister for the Arts and Sport, Senator Rod Kemp, said the Australian Government was providing $18.2million to fully fund the Volunteer Program.

“Our volunteers became the friendly face of the Sydney Olympic Games. They were often the first contact for most visitors and most greeted with the customary ‘gidday’. The Commonwealth Games’ volunteers will again be a feature in the crowd,” he said.

Managing Director of Dowd Corporation, Christopher Walter said, “We are delighted to have contributed to the unique design, technical development and end-to-end sourcing services for the Melbourne 2006 Commonwealth Games Workforce Uniforms.”

“The unique Uniform was designed to be comfortable and functional as well as suit a diverse range of people in all weather conditions.”

Melbourne 2006 Commonwealth Games Chairman, Mr Ronald J Walker, said the unique design of the uniforms was a great tribute to Victorian designers.

“Our design skills are well-reflected in all of our Uniforms”, he said.

“The Technical Officials and Medal Bearer Uniforms exemplify the professionalism and integrity fundamental to their roles, while the greater Workforce Uniform will perform an integral role in identifying and unifying our diverse Workforce during Games time,” Mr Walker said.

Senator Kemp said volunteers would soon receive their uniforms which have different coloured shoulder panels to identify the various roles that volunteers will undertake at the games.

“The General Workforce will be indicated by an orange panel, the Sports Specific volunteers will be represented by green, whilst Medical can be easily recognised by the traditional colour of red,” he said.

Director Sales & Marketing Toyota Australia, Dave Buttner said Toyota was committed to the spirit of volunteerism.

“As the Official Partner of the Melbourne 2006 Commonwealth Games Volunteer’s Program, we can’t wait to see the Uniform come to life on the streets of Melbourne,” Mr Buttner said.

The Games will be a once-in-a-lifetime chance to witness 4500 elite athletes from 71 nations taking part in the XVIII Commonwealth Games to be held from 15-26 March 2006.

For further information on the Melbourne 2006 Commonwealth Games, go to
www.melbourne2006.com.au

ENDS

For information on Yakka, please contact:

Ted Woodruff
Porter Novelli – Melbourne
Phone: 03 9289 – 9555
Mobile: 0407 434 329
twoodruff@porternovelli.com.au

For further information on Dowd, please contact:

Ann Morrison
Ann Morrison PR
Phone: 03 9537 3311
Mobile: 0419 501 023
ann@ampr.com.au

For further information from the Office for the Minister for the Arts and Sport Senator the Hon Rod Kemp, please contact:

Michael Christo
Media Adviser
03 9650 7274
0409 040 276
michael.christo@dcita.gov.au

For further information on the Melbourne 2006 Commonwealth Games, please contact:

Kylie Speer
Melbourne 2006 Commonwealth Games
03 9613 2006
0438 178 408
kylie.speer@melbourne2006.com.au

Michelle Coffey
Melbourne 2006 Commonwealth Games
Tel: 03 9613 2006
Mob: 0400 914 516
michelle.coffey@melbourne2006.com.au

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